Wow guys, I’m super happy every week to see how much you like my Wednesday tips! Last week I wrote an article on how to monetize your blog and asked if you wanted an article about how to make a media kit and if you were interested in seeing mine. Well, I got over 200 reactions of people telling me that they were very interested in this, so here we go!

Now when I first started blogging I didn’t even know what a media kit was. It was at one of the first blogging events that I heard people talking about it so I started investigating about what it was. A media kit is basically a document you’ll use to sell yourself with hard facts and interesting information about your blog. In the non blogging world this is called a resume. Since I found out about media kits I adjusted mine and I’m currently in the process of completely redoing mine. To give a little explanation; the purpose of a media kit is giving a brand where you want to start a collaboration with an insight into your brand/blog for instance. It also just looks very professional to provide companies your info this way. Here are my tips to create one going through it step by step:

1. Make a header page with your logo and blog name.

2. Start writing your about and information. When you have a good about on your blog you can just copy/paste this about here. Additional it would be useful to write things here like when you founded your blog and the core of your blog. Check my about here.

3. Statistics. I viewed my Google Analytics thoroughly and took an average of my past three months to write down my statistics. Always write a company that upon request you will be able to send screenshots from your Google Analytics as a lot of companies are interested in seeing them. I have two media kit versions right now; one plus screenshots and one without. Don’t forget to include your demographics, this is also something many companies are interested in.

4. Social Stats. This is where you put down all your social media channels including the following at each channel. To make it a bit more advanced you can include an average of comments/reach on posts and pictures. I haven’t done this yet but I highly recommend this and am working on this myself at the moment. One thing that I would advise is to only put the social media channels here where you have a decent amount of following and point out the channels where you are doing best. I have an really large following on Lookbook for instance which is something that can set you apart a little. I just started using Pinterest and YouTube and don’t have a lot of followers on those channels yet so I haven’t include those in my media kit.

5. Past Collaborations. Write something about your past collaborations. The best would be to give an insight into the biggest collaborations and show the statistics of what you accomplished, how many people you reached and the end result.

6. Features. Features are the magazines and websites your brand had features. This is just something extra to show companies that your brand is taken seriously in the international press showing your credibility and potential of where a product feature might end up.

7. Packages and price list. Finally add a list of services you can offer like advertorials, product placement, event hosting etc. Explain precisely what these services include and the price of the service.

Other things to keep in mind regarding media kits is to make it look professional and to have a PDF format so everyone will be able to open it at any time. I doubted a little about posting my media kit but since so many asked I decided to do it. Check mine here. I hope this article helped you all a lot and if you have any questions feel free to ask me! I also would love to know what you guys would love to read next week. Big kiss, N.

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PS: While doing research for this article I found an Pinterest page with everything concerning creating a media kit, a MUST see!

Header picture found via Pinterest

  • Thank you so much! I’m in the process of researching all I can about blogging so I can turn mine into a proper, “more professional” blog. A media kit is something I haven’t heard of yet so definitely bookmarking this post 🙂 xxx

    • Also a post about how to actually physically create + edit your website would be good. I’m looking into Bluehost & WordPress and it’s really confusing!

      • Queen of Jet Lags

        WordPress is amazing, I can definitely recommend it! X

  • Macy

    Yay! I’m so happy you posted it, this is really helpful. You’re brave for sharing your media kit, many thanks!

  • Gap

    That’s an amazing post, so useful !
    A huge THANK YOU!!
    XOX, Gap

  • Top!! Hier heb ik echt heel veel aan. Jouw blog is sowieso een enorm voorbeeld voor mij 🙂 keep up the good work!


    • Queen of Jet Lags

      Dank je wel, heel erg leuk om te horen!

  • This is really helpful! THank you very much for sharing
    Inspiration Point by Paula Fleur

  • Hi Noor,

    Now this is clear for me, i was wondering what it exactly was. It looks like a small portfolio. Thanks for sharing! at the moment i’m busy with a new platform, so every wednesday post is really usefull :).

    Hugs, Esmeralda

    • Queen of Jet Lags

      Happy this helped!!

  • Bedankt voor de tips! Ik had hier nog nooit van gehoord maar ga er zeker een maken 🙂 Super handig!

  • Wat een super goede post! Ik kende die begrip nog niet, maar het lijkt me echt heel handig en professioneel! Dit ga ik zeker gebruiken als mijn blog wat groter wordt!

    • Queen of Jet Lags

      Ja, kan ik echt aanraden!

  • Superhandige tips! Ik wil ook een media kit gaan maken, dus dit komt erg goed van pas! De jouwe ziet er echt heel goed uit!

  • Savannah

    Never heard of this before! Thanks for sharing this! x

  • Lucy
  • V.

    Great tips 😉

  • So sweet of you to share this helpful post for beginning bloggers like me! It’s hard to get that kind of content anywhere else. I’m a new follower of your blog and love it. Thank you!


    • Queen of Jet Lags

      Thanks so much Alexis, happy I could help!

  • Very helpful thanks dear, I just bookmarked it. <3

  • L

    Wat zijn jouw tarieven?
    Mogen we dat ook weten? 🙂


    • Queen of Jet Lags

      In principe zou ik het wel willen zeggen maar ik denk dat mijn agency dat niet heel erg op prijs stelt :s..

  • Wow! Thanks a lot!
    I know it takes a lot of work to grow so fast as you did! Congrats!!

    M. Akua

    • Queen of Jet Lags

      Thanks to much, happy you understand and see this because it’s a lot of work ;-). Big kiss.

  • I don’t know many other bloggers that would be so kind to do this.
    Thanks for sharing and all the advice, its a real big help.
    Your Brill!
    x tink x

    • Queen of Jet Lags

      Sharing is caring! And happy you appreciate it! XO

  • These are really great tips! Thanks for sharing 🙂

  • Such useful tips, your blog is so good!!xxx

  • great tips

  • Hi! Quick question that’s entirely off topic. Do you know how to make
    your site mobile friendly? My weblog looks weird when viewing
    from my iphone4. I’m trying to find a template or plugin that might be able to correct
    this issue. If you have any suggestions, please share.
    Thank you!

  • Thanks for the tips. Currently working on my mediakit.

  • THIS is so detailed and amazing. Thanks! Love your pdf. I’m still trying to figure out the right package and price list for my blogging services. In my country, most brands still believe that bloggers ought to provide free services if there are products given. Anyways thanks again for this article 🙂 Shall be working on my mediakit soon. 🙂

  • this is a really neat post, i’d say very cool(italic font)…never realize how blogger world can evolve to this big now and thank you for sharing your mediakit!!!

    love reading your Wednesday post, thanks for being so open up to everyone in sharing your experience!

    xx Tiff from Taiwan

  • This is one of the most useful articles I’ve read in ages! Thanks for sharing your secrets and your kit! Karma will pay 🙂

  • Thank You so much for sharing this! Big help! I am working on scaling my blog, and this has given me a more understanding insight of how to go about it.