Wow guys, I’m super happy every week to see how much you like my Wednesday tips! Last week I wrote an article on how to monetize your blog and asked if you wanted an article about how to make a media kit and if you were interested in seeing mine. Well, I got over 200 reactions of people telling me that they were very interested in this, so here we go!
Now when I first started blogging I didn’t even know what a media kit was. It was at one of the first blogging events that I heard people talking about it so I started investigating about what it was. A media kit is basically a document you’ll use to sell yourself with hard facts and interesting information about your blog. In the non blogging world this is called a resume. Since I found out about media kits I adjusted mine and I’m currently in the process of completely redoing mine. To give a little explanation; the purpose of a media kit is giving a brand where you want to start a collaboration with an insight into your brand/blog for instance. It also just looks very professional to provide companies your info this way. Here are my tips to create one going through it step by step:
1. Make a header page with your logo and blog name.
2. Start writing your about and information. When you have a good about on your blog you can just copy/paste this about here. Additional it would be useful to write things here like when you founded your blog and the core of your blog. Check my about here.
3. Statistics. I viewed my Google Analytics thoroughly and took an average of my past three months to write down my statistics. Always write a company that upon request you will be able to send screenshots from your Google Analytics as a lot of companies are interested in seeing them. I have two media kit versions right now; one plus screenshots and one without. Don’t forget to include your demographics, this is also something many companies are interested in.
4. Social Stats. This is where you put down all your social media channels including the following at each channel. To make it a bit more advanced you can include an average of comments/reach on posts and pictures. I haven’t done this yet but I highly recommend this and am working on this myself at the moment. One thing that I would advise is to only put the social media channels here where you have a decent amount of following and point out the channels where you are doing best. I have an really large following on Lookbook for instance which is something that can set you apart a little. I just started using Pinterest and YouTube and don’t have a lot of followers on those channels yet so I haven’t include those in my media kit.
5. Past Collaborations. Write something about your past collaborations. The best would be to give an insight into the biggest collaborations and show the statistics of what you accomplished, how many people you reached and the end result.
6. Features. Features are the magazines and websites your brand had features. This is just something extra to show companies that your brand is taken seriously in the international press showing your credibility and potential of where a product feature might end up.
7. Packages and price list. Finally add a list of services you can offer like advertorials, product placement, event hosting etc. Explain precisely what these services include and the price of the service.
Other things to keep in mind regarding media kits is to make it look professional and to have a PDF format so everyone will be able to open it at any time. I doubted a little about posting my media kit but since so many asked I decided to do it. Check mine here. I hope this article helped you all a lot and if you have any questions feel free to ask me! I also would love to know what you guys would love to read next week. Big kiss, N.
PS: While doing research for this article I found an Pinterest page with everything concerning creating a media kit, a MUST see!
Header picture found via Pinterest