When I was working on my blogging goals these last days it dawned on me that we’re halfway through 2014. Actually more than halfway through! I was thinking on what to write about for today’s article and decided then and there that it would be fun to give a more detailed explanation on how to set goals for your blog. I already told you in another article that I try to write monthly blogging goals and make a list once a year which I will evaluate after the first six months of the year, which is now! I truly believe that you attract things if you write them down and keep close track of what you want. I divide my goals in different type of categories because I think it’s better for your personal overview to do it like this. I will let you know each category I use and explain a little bit more about what sort of goals you can put there.
1. Tech. I start with this category because it is often the one people seem to forget. As a digital influencer it is very important to make sure your blog and the tech part of it is always up to date. I set myself the goal to completely renew my blog this year and as you all know I finished this goal about a month ago. For the rest of the year I would like to add a couple of cool widgets to my blog to keep my brand as fresh as possible so I wrote down to renew or add a widget once a month. I think you can also put down things as: work on your logo, design a wallpaper every month as a free download and improve your mobile version of your blog.
2. Features. In this category you write down at what places you would like your blog to be featured. My goal at the beginning of the year was to be featured in the Dutch Grazia magazine and to have a feature on Whowhatwear and these goals were both reached. Again, there was no strategy involved to reach these goals but the simple law of attraction did it’s work I guess. I think everyone has their favorite magazines and websites that fit their style so that would be something to write down.
3. Content. This category is the most important one to me. As a blogger the one thing that is most important and will set you apart is good content so I always try to develop new editing skills, new photography skills and try to improve my writing every day. As to concrete goals to put here you can think off points like compare yourself to a magazine or editorial you really like and try to get your own content to be as good as that. Or write longer articles, improve your grammar and many more. Next to focusing on the quality of your content you can also set goals for the quantity of your content. Followers like to know when to expect a new post, not just on your blog but on your social media channels as well. Other goals to be written down here can be things such as post four Instagram pictures everyday, or post two Facebook updates with unseen footage.
4. Monetizing. Sometimes it’s hard to set goals for this category because many of us started out blogging as a hobby but eventually ended up investing so much time in it that it ended up being a full time job. It’s good to set goals as well. I didn’t do it this year but I think I for instance will write down at the beginning of next year how much I want my company to grow in 2015. For now I set goals as to how many collaborations I try to do monthly and stuff as inventive ways to collaborate or monetize my blog. I wrote an article about this two weeks ago if you would like to know more about how to monetize your blog. Check it out here.
5. Following. At the beginning of the year I, for instance, set myself a goal to reach 10.000 followers on Instagram. I’m almost hitting 27.000 followers now so I think I can get the green marker pen out and consider that goal as reached. But since I’m renewing my goals I now made that goal 50.000 before the end of this year. I already wrote an article about Instagram tips and tricks, which is my most read blogpost ever now, so if you haven’t seen that one yet, check it out here. Instagram is not the only channel to write goals about though. Think of your most powerful channels, or channels you want to grow and write down how many followers you would like to gain. Once you’ve written that down you will sense that you keep these goals in the back of your mind. It works!
I hope you all enjoyed this post and please let me know what sort of post with tips you would like to see next Wednesday! Like I said, I enjoy writing these posts so much, so there will be many Wednesdays to come with articles like this. Big kiss, N.
Header picture courtesy of Pinterest