Wednesday is here which means it’s time for some advice! This week I would like to explain a little bit more about how a collaboration with a brand works and tell you about the process. After last weeks articles I noticed this is the one subject I got most questions about so here we go! These are my personal experiences so I speak from my perspective.
1. Introduction. Usually a brand or webshop contacts a blogger about the possibility to collaborate. I would personally suggest not to reach out to companies when you’re quite inexperienced but first learn along the way how collaborations work. When you deliver good content on your blog it’s usually a matter of time before you get approached by webshops or small brands to collaborate. Now in the beginning it’s not easy to get paid for collaborations but there’s usually something in return for you, like free clothing or social media promotion. Be sure to always check out the brand that contacts you a little bit to make sure it’s a trust worthy brand and be sure that the brand fits your blog. This is also the time where your mediakit comes in handy. After a brand approached you, send over your mediakit so you give them an idea of what you do and your details and statistics.
2. Be realistic. A lot of brands seem to ask for a lot and won’t do much in return. Be sure that the balance is always right and think about the pro’s and con’s and what’s in it for you. Think about how much time you are going to invest in this collaboration and compare it to a ‘normal’ job and what you would get paid for those hours. Be realistic about what’s feasible for you and about prices. It takes a while to figure about what is a good fee to ask but I’ve learned that experience is that only thing that teaches you this. I personally think asking 250 euro per post per 10.000 unique visitors is a good measurement.
3. Quality matters. No matter what you do, always make sure the quality of the content you’re delivering for a collaboration is right. Whether you just started out with blogging or if you’re an established blogger, it’s so important to have good collaborations as you will use them as a reference for feature collaborations. The brands you work with will talk highly about you if you deliver good content and are more likely to start a long-term partnership. I think this is more important than things as how many clicks you got to the companies website or how many visitors your blogpost had that day.
4. Be professional. Always write down an agreement before you start the collaboration. I personally choose to only put my sponsored posts online after the payment is done and to edit my posts a maximum of three times after it went online. The other way around, always stick to the expectations of the brand and be sure you deliver on time. Also very important: send a link of your post before it goes online so you give a brand the opportunity to double check.
5. Evaluate. This is something I recently started doing. Whenever you do a collaboration it’s a big plus if you send over your statistics in a rapport once the project is finished. Things to put here would be you’re reach on Facebook with the link to your post, how many retweets, what you posted on Instagram about this brand, how many people saw the post on your blog and adding some feedback and comments is always good.
If you have worked with companies before please share your experiences, I’m sure you all want to read about them. And of course, suggestions for next week are more than welcome! Big kiss, N.
Disclaimer: both images found via Pinterest