Hi guys, I always like to reflect on all the things I do in life so of course the same goes for blogging. Blogging is one of those things that usually starts out as a hobby and I most certainly had no single clue on what I was even doing. So, for beginning bloggers (but actually for all bloggers as it’s fun to read) I decided to write down some advice to my younger blogging self. These 5 tips would’ve come in so handy when I was a beginner so I hope they will also help some of you!
1. It’s not all about followers: I had to start out with this one as when you start blogging you feel like you need an audience, you need a loyal readership and a following base and mostly you can’t wait to get that big following you’re seeing all the big fashion bloggers having. But the truth is, especially nowadays, content is getting way, way more important than just a following. I’ve heard many big fashion brands say they rather work with someone who has the best content and style than to work with someone who just posts bikini shots and has got a million followers. I have a lot of friends who have a decent amount of followers and who do the biggest and most amazing campaigns, just because the content they’re creating is undeniably good.
2. You Tube: I always thought of You Tube as a scary thing, exposing yourself in all these personal videos seemed like a big step for me. But after starting my You Tube channel (check it here!) I kind of wished I did it earlier. The engagement and interaction that comes off it is amazing. I feel like it’s a really nice community which can also help you develop your online brand a bit faster when you just start out.
3. Invest everything in lenses: In the beginning of blogging I didn’t make too many investments and played it quite safe. I started out with a second hand camera and bought the 50 mm 1.8 lens. But I feel like the content of my blog and everything I’m doing is depend on photography so once I started investing in a new camera (which isn’t that neccesary) and got many new, great lenses (like the 85 mm 1.4 one for instance which I use all the time for my blog) I really felt like I started standing out a bit more. If I could do it again I would probably try to invest in these type of things early on.
4. Quality over quantity: Another thing I got a bit obsessed with in the beginning phase of blogging was to post everyday. Referring to point 1 I really wanted a lot of traffic and thought the way to do it was to post very consistently. Because of this I noticed that the quality of my posts went down, and I sometimes posted just to post which is definitely not a good thing. However, you do need consistency in your posting schedule, even if you just post once a week, just as long as you make sure that whenever you’re posting you make it worth people’s while.
5. Be yourself: This one is ESPECIALLY important as what we do as bloggers (or influencers as people seem to call it these days) is such a personality driven thing. I still see a lot of people copying the same exact images from really big fashion bloggers and I always wonder: how do you think you’re going to make a difference when that image already exists? Just be yourself as that will always be the most rewarding thing in life. Being yourself means being unique as there’s only one you which automatically means there will never be any competition!
That’s it guys! I had SO much fun writing this post and thinking back of the beginning of my blogging life so I want to tag all of you who are bloggers to do this tag as well and out of my blogging friends I want to tag Sarah and Tamara as I know they’ve been blogging for quite some time and I can’t wait to read their articles!